WebTheoretical models to explore multimodal meaning communication studies both at the Chapter 3. An integrated approach to the study of multimodal metaphor and metonymy theoretical and applied levels.” Chapter 4. Facing methodological challenges Chapter 5. Metonymy and metonymic complexes Francisco J. Ruiz de Mendoza Ibáñez & Chapter 6. Web12 ian. 2016 · A multimodal metaphor draws on two or more modes/ modalities to activate mapping between the tenor and the vehicle; or target domain and source domain …
Multimodal metaphor and metony in advertising: a corpus …
WebThis article starts by looking at the various ways metonymic and metaphoric thinking, as independent phenomena, organize text at discourse level. The literature on metaphor in discourse is classified under three broad categories, ‘metaphor clusters’, ‘metaphor chains’ and ‘extended metaphor’, while the less extensive body of research on metonymy in … Web9 ian. 2013 · The analysis shows how aspects of metaphors and metonymies surface in various modes and how metaphor and metonymy interaction fulfils different cognitive … setting up a potometer
Multimodal Metaphor - De Gruyter
WebMetaphors and metonymies used in memes to depict COVID-19 in Jordanian social media websites . Epub 2024 Aug 7. Authors Afakh Said Younes 1 , Abdel Rahman Mitib Altakhaineh 1 Affiliation 1 The University of Jordan, Amman, Jordan. PMID: 35965960 PMCID: PMC9357444 DOI: 10.1016/j.amper.2024.100087 WebThis chapter discusses pictorial and multimodal equivalents of what in cognitive linguistics (CL) is called ‘metonymy’. CL has long focused almost exclusively on metaphor, which is defined as ‘understanding and experiencing one kind of thing in terms of another’ (Lakoff and Johnson, 1980, p. 5). According to CL, metaphor is central to ... Web1 ian. 2024 · Review of Multimodal Metaphor and Metonymy in Advertising (John Benjamins) by Marianna Bolognesi Authors: Paula Pérez-Sobrino Universidad de La … the tin barn forest of dean